Welcome to our Online Store

There were so many amazing baby products that I personally wanted when I was pregnant and couldn't afford them at the time so we went without, but some of those products would have been so useful and handy to have once our little boy came home.

​Snug As Baby offers quality affordable baby products which we have put our heart into finding for your wee one.

Founded in Winter 2018, Snug As Baby offers a small range of beautiful Snug As Baby Footwear, Snug As Baby Pods, Snug As Baby Organic Wraps & Snug As Baby Swaddles.

We are here to help so get in touch if you have any questions.

Proudly owned and operated in New Zealand.



I purchased a couple swaddles to use during these hot evenings. Totally in love with the print, material quality and weight of these swaddles! Not only do they look gorgeous but they kept my boy comfy all night. I also used one as a pram cover and it worked a treat. Thanks for the great service! 😊


Received my package & I’m over the moon they are absolutely beautiful xxx I know I’ll defs be getting a lot of compliments on these adorable boots. Highly recommended 

Trade Me Purchase

Wonderful service and prompt response rate. I purchased a baby wrap in light grey and realised I preferred the darker colour so emailed through and had it changed just like that! We love the wrap as it is so handy and versatile. Makes popping in and out of stores much easier then getting the pram out since it’s so easy to put on by myself. Thanks so much!!


Thank you Snug as Baby, fabulous service and very responsive to my questions lol Product is great quality and felt that the price was right for this product (not overpriced at all).
Would definitely recommend!!

(Snug As Baby Pod - Blue)


Amazing quality pods that are super adorable 😍 was looking for one for so long but couldn’t bring myself to spend hundreds. Super happy we found snug as baby our little boy loves his pod is so handy and comfy for naps/play & changing while out and about. Everywhere we go everyone wants one thank u 😊


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